The Latin name Vellus Aureum translates to ‘golden fleece’ in English and is a reference to the winged ram in Greek mythology – reflecting the rarity and incredibly high quality of the wool sourced for the collection.

The legend of Jason and the Argonauts is a classic Greek myth about the hero Jason’s quest to retrieve the Golden Fleece, a symbol of authority and kingship, from the distant land of Colchis. The Golden Fleece is a mythical object from Greek mythology, symbolizing authority, kingship, and divine favor. It is the fleece of a magical golden ram sent by the gods to rescue Phrixus, a young prince, from being sacrificed.

The Vellus Aureum logo features 3 main items:

- The winged ram which represents the golden fleece in the myth
- 1963, the date in which Ermenegildo Zegna Wool Awards were created 
- Made in Italy, as the Vellus Aureum collection

The Vellus Aureum trophy is awarded to growers who produced the finest quality merino fleece in the world. The journey began in 1963, when Lanificio Ermenegildo Zegna & Figli established the Wool Awards in Australia. Inspired by the vision of our Founder, the initiative was created to recognize and reward woolgrowers’ pursuit of excellence in wool production. In 2002 we decided to celebrate further the finest wools of the Ermenegildo Zegna Wool Awards creating an even most prestigious prize: the Vellus Aureum Trophy. This achievement highlights the dedication of a select group of woolgrowers whose tireless efforts have yielded wool of unparalleled softness, delicacy and quality. To date, the Vellus Aureum world record for a single wool fleece was reached in 2023 with a fineness of 9.4 microns.

This type of wool represents less than 0.05% of all wool produced in a year. The rarity of Vellus Aureum stems from the limited number of farmers sufficiently skilled in the breeding of and caring for the special sheep that produce it, as well as in the specialised machinery required to preserve its quality during spinning and weaving. These factors restrict expertise to just a few players in the industry, making the fibre exceptionally rare and exclusive. Indeed, the fineness of Vellus Aureum is meticulously preserved at each stage – from fibre to fabric to the finished product. Despite its fineness, Vellus Aureum retains its characteristic elasticity and is more responsive and resilient than cashmere. Its longer, more uniform fibres – grown year-round – result in a fabric that is exquisitely soft, light as air, and effortlessly versatile. This makes it ideal for all-weather and all-season wear, delivering unparalleled warmth in cooler conditions while remaining breathable in warmer climates.

The primary breeding area for this wool is in Australia. The warm climate and sparse vegetation create the ideal conditions for wool production.

The wool used in the Vellus Aureum collection comes from pure-bred Merino sheep, which produce wool for longer than standard breeds as they are not bred for meat. The sheep are also fed a healthy, controlled diet, illnesses and ailments are quickly tended to, and they can roam freely, primarily in the New South Wales region, where the warmer climate and vegetation are optimal.

Softness is not given only from the material but also from the fineness of the fibres.

Vellus Aureum wool is finer than the finest cashmere. While cashmere fibres typically range between 14 and 17 microns. The enduring quality of the extraordinary Vellus Aureum, averaging an exquisite fineness ranging from 12 to 13 microns, means that it truly represents the pinnacle of luxury – offering unparalleled softness, fluidity, and warmth.

Yes, the Vellus Aureum collection is entirely MADE IN ITALY.

ZEGNA will ensure the traceability of Vellus Aureum fibres by the end of 2025. This includes documentation that guarantees chain of custody and monitoring at each stage of production—from the raw materials to the fabrics and finished products. Traceability documents for the fibres and yarns used will be certified and audited by a third party and supported by blockchain technology. When manufacturing finished garments, traceability will be guaranteed within ZEGNA’s production tracking systems.

Vellus Aureum was inspired by our Founder’s quest for extraordinary. Ermenegildo Zegna’s dream was to create the finest fabrics from the highest quality natural fibres, even finer and rarer than cashmere. Vellus Aureum wool lives up to this ambition.

Yes, the fabric used for the collection is 100% Vellus Aureum – enhanced with calf leather details positioned on pockets and collars. Additional features may include buttons engraved with the Vellus Aureum logo, painted in gold.

For outerwear, certain models feature a 100% Vellus Aureum lining with a SECONDSKIN leather outer material or synthetic materials, such as polyester or nylon, for wind resistance and waterproofing.

Vellus Aureum is protected by a registered trademark and represents the pinnacle of our offering, showcasing yarns made from extraordinary, rare and high-quality wool fibres. From the meticulous processing of the fabric to the creation of the finished garments, each step embodies unparalleled excellence. The Vellus Aureum collection stands as the ultimate expression of excellence across our offering.

Due to the exclusivity and limited availability of these products, Vellus Aureum garments are available only at select ZEGNA stores worldwide. To learn more about the availability of Vellus Aureum products at stores near you, please contact ZEGNA Customer Care.

EUROPE

Switzerland
- ZEGNA Zurigo
- ZEGNA Lugano
- ZEGNA Saint Moritz
- ZEGNA Geneva Bongenie

United Kingdom
- ZEGNA London New Bond Street
- ZEGNA Harrods
- ZEGNA Selfridges

Italy
- ZEGNA Milano Montenapoleone
- ZEGNA Roma Borgognona
- ZEGNA Firenze Tornabuoni
- ZEGNA Milano La Rinascente
- ZEGNA Taormina

France
- ZEGNA Paris Avenue George V

Monaco
- ZEGNA Montecarlo

Spain
- ZEGNA Madrid
- ZEGNA Madrid Plaza Canalejas
- ZEGNA Barcelona Passeig de Gràcia 91
- ZEGNA Puerto Banús

Portugal
- ZEGNA Lisbon
- ZEGNA Porto New

Netherlands
- ZEGNA Amsterdam

Germany
- ZEGNA Munich Maximilianstrasse 25
- ZEGNA Düsseldorf Königsallee 68
- ZEGNA Frankfurt

Austria
- ZEGNA Wien Golden Quarter

Greece
- ZEGNA Athens Voukourestiou 24
- ZEGNA Astir Marina

MIDDLE EAST

UAE
- ZEGNA Dubai Mall
- ZEGNA Dubai Mall of the Emirates
- ZEGNA Abu Dhabi The Galleria Al Mariyah
- ZEGNA Dubai Harvey Nichols (Mall of the Emirates)

Saudi Arabia
- ZEGNA Riyadh Solitaire

Kuwait
- ZEGNA Kuwait The Avenues Mall

Turkey
- ZEGNA Istanbul Istinye Park

ASIA

China
- ZEGNA Beijing World Trade Centre
- ZEGNA Beijing SKP
- ZEGNA Beijing Seasons Place
- ZEGNA Chengdu IFS
- ZEGNA Chengdu SKP
- ZEGNA Shanghai IFC
- ZEGNA Shanghai Grand Gateway
- ZEGNA Shanghai Taikoo Hui
- ZEGNA Hangzhou Tower
- ZEGNA Hangzhou The MixC
- ZEGNA Shenzhen The MixC Phase II
- ZEGNA Nanjing Deji Plaza
- ZEGNA Xian SKP
- ZEGNA Dalian Times Square
- ZEGNA Qingdao Hisense Olympic
- ZEGNA Zhengzhou David Mall
- ZEGNA Taiyuan Tianmei
- ZEGNA Wuhan Mall
- ZEGNA Changsha IFS
- ZEGNA Xiamen The MixC 
- ZEGNA Changchun Charter Time Square

Macau
- ZEGNA Macau Four Seasons

Hong Kong
- ZEGNA Hong Kong Kowloon Peking Road
- ZEGNA Hong Kong IFC Mall
- ZEGNA Hong Kong Pacific Place

Japan
- ZEGNA Ginza
- ZEGNA Isetan Shinjuku
- ZEGNA Matsuzakaya Nagoya
- ZEGNA Hankyu Men's Osaka

South Korea
- ZEGNA Shinsegae Gangnam
- ZEGNA Hyundai Pangyo
- ZEGNA Lotte Downtown

Singapore
- ZEGNA Singapore Paragon
- ZEGNA Singapore Marina Bay Sands

Thailand
- ZEGNA Bangkok Siam Paragon Shopping Centre
- ZEGNA Bangkok Central Embassy

India
- Zegna New Delhi - Emporio

OCEANIA

Australia
- ZEGNA Sydney Westfield
- ZEGNA Melbourne Collins

NORTH AMERICA

USA
- Zegna New York 57th Street
- Zegna Saks NY
- Zegna Meatpacking
- Zegna Americana Manhasset
- Zegna Beverly Hills
- Zegna Costa Mesa
- Zegna Rosewood Miramar Beach
- Zegna Palo Alto Stanford Shopping Center
- Zegna Las Vegas The Shops at Crystals
- Zegna Miami Bal Harbour
- Zegna Palm Beach
- Zegna Boston
- Zegna Aspen
- Zegna Tysons Galleria
- Zegna Dallas Highland Park Village
- Zegna Houston Galleria
- Zegna Atlanta One Phipps Plaza
- Zegna Honolulu Ala Moana Center
- Zegna Chicago
- Zegna Washington

Canada
- ZEGNA Harry Rosen Vancouver

Mexico
- SIS El Palacio de Hierro Monterrey
- SIS El Palacio de Hierro Polanco
- ZEGNA Artz Pedregal
- ZEGNA Masaryk

SOUTH AMERICA

Brazil
- ZEGNA Sao Paulo Iguatemi


Vellus Aureum products are exclusive and limited in quantity. We can best celebrate this exclusivity in store, where customers can fully appreciate the quality and craftsmanship of the products, and work with our exceptional team to select the right garments in a personalized experience. For further information, please contact ZEGNA Customer Care.

The Zegna Product Passport is an exclusive feature for ZEGNA's Vellus Aureum garments. It provides comprehensive information about your garment, certifies its ownership, and ensures a tamper-proof digital stamp of authenticity by utilising NFC and Aura Blockchain technology.

An NFC (Near Field Communication) tag is a small electronic device that facilitates communication between two NFC-enabled devices when they are close to each other. This technology allows for quick and easy transfer of information on products, often used for accessing digital content or services by simply tapping or scanning the tag with a smartphone.

The position of the NFC tag varies by garment:

- Jacket & Outerwear: inside the left inner pocket
- Jersey & Knitwear: on the right-side hem
- Overshirts: on the right-side hem
- Sweatshirt Fleece: on the right-side hem
- Hat: under the label on the left


To access your ZEGNA Product Passport, available solely for your Vellus Aureum garments, follow these steps:

1. Use your smartphone to scan the NFC tag located on the product labels. The exact position of the NFC tag varies by garment:

- Jacket & Outerwear: inside the left inner pocket
- Jersey & Knitwear: on the right-side hem
- Overshirts: on the right-side hem
- Sweatshirt Fleece: on the right-side hem
- Hat: under the label on the left

2. You will be directed to the product page, where you can find all the information related to your garment.

3. You’ll be directed to the product's passport page. Tap the "Activate Passport" button, then confirm your country or select a different one from the dropdown menu. 

4. Once the certificate is active and the garment is added to your wardrobe, you will be able to download the PDF with the information about your Vellus Aureum item.

For more information, visit this link.


The product page provides detailed information about your Vellus Aureum garment, including:

- Product specifications
- Authenticity details
- Care instructions
- History and craftsmanship behind the garment

Customers will be able to access information on the country of origin and production processes via the ZEGNA Product Passport that accompanies all Vellus Aureum garments. However, in accordance with our privacy policies, supplier names and addresses will not be disclosed.

Currently, the ZEGNA Product Passport is designed to certify ownership to the original purchaser. For any enquiries about transferring ownership, please contact ZEGNA Customer Care.

For further assistance, please contact ZEGNA Customer Care.

Yes, ZEGNA is committed to protecting your personal information. We use advanced security measures to ensure your data is safe and only used for the purposes outlined in our privacy policy in relation to the Digital Passport of your garment.

If you have any additional questions or require support, please reach out to Customer Care.

The Aura Blockchain Consortium is a non-profit association based in Switzerland. Its mission is to promote socially responsible, sustainable, and customer-centric business practices throughout the lifecycle of luxury products by leveraging blockchain and other technologies. ZEGNA has joined the Aura Blockchain Consortium to ensure that its customers can verify the origin, craftsmanship and journey of their purchases – from raw materials to the final product. It is part of ZEGNA's commitment to quality, sustainability, and building lasting trust with its customers.

By utilising Aura’s blockchain, luxury brands can provide verifiable records of their products' origins and ownership history.

With the Aura blockchain, you can verify that your ZEGNA garment is authentic, ethically sourced, and manufactured with high standards. When you purchase a ZEGNA item which is recorded on the Aura blockchain, you gain access to detailed information about the item’s journey and craftsmanship. This means you can be confident in the authenticity of your purchase and also learn more about the sustainable practices behind it.

Each ZEGNA Vellus Aureum garment connected to Aura’s blockchain will come with a unique Ownership Certificate, accessed by scanning an NFC tag to view the item's information. This digital record verifies the authenticity of your item, ensuring it’s an original ZEGNA creation.

Yes, Aura’s blockchain is built taking into account security and privacy policies as top priorities. All data associated with your purchase is kept confidential and securely managed, adhering to high industry standards. Only the product information is stored on the blockchain, so you can access product authenticity without compromising your privacy.

The Aura Blockchain Consortium is committed to sustainability, using energy-efficient blockchain technology to minimise environmental impact. Their private and consortium model further reduces the carbon footprint, aligning with luxury brands' sustainability goals.

The ZEGNA Product Passport enhances transparency by leveraging NFC and Aura Blockchain technology to provide immutable records of the garment’s history – including details on the sourcing of materials and production processes. 

Through the ZEGNA Product Passport, you can access detailed traceability information such as:

1. The country of origin of the raw materials
2. The main manufacturing process and locations

Traceability, when supported by any of the certification schemes adopted by ZEGNA (see Sustainability Report for further details), is crucial because it ensures the authenticity, quality, and ethical sourcing of materials. It also provides transparency within the entire production process, reinforcing the luxury and excellence associated with ZEGNA garments.

No, the traceability information recorded on the Aura Blockchain cannot be altered. This guarantees the integrity and reliability of the information provided in the ZEGNA Product Passport.

The location of the NFC reader varies depending on the make and model. Newer smartphones typically place it at the top, whereas older models usually position it on the back. Determining the optimal position for scanning with your phone may require some trial and error, and you can also refer to your phone's user manual for specific instructions.

1. IOS

NFC Tag Reader Supported iPhones

- iPhone 7 and 7 Plus
- iPhone 8 and 8 Plus
- iPhone X
- iPhone XR
- iPhone XS and XS Max
- iPhone 11, 11 Pro and 11 Pro Max
- iPhone SE (2020 model)
- iPhone 12, 12 Pro, 12 Pro Max and 12 Mini (Sagar, 2021)
- iPhone 13, 13 Pro, 13 Pro Max and 13 Mini
- iPhone 14, 14 Pro, 14 Pro Max and 14 Mini
- iPhone 15, 15 Plus, 15 Pro and 15 Pro Max
- iPhone 16, 16 Plus, 16 Pro and 16 Pro Max

Verify NFC functionality on your device

Certain iPhone models, including those in the XS, XR, 11, 11 Pro, 12, 13, 13 Pro, 14, 14 Pro, and SE series, support a feature called 'background tag reading’. This feature allows NFC tags to be read automatically when the iPhone screen is active, eliminating the need to manually activate the NFC tag reader.

Enabling NFC on iPhone 7 or 8

To activate NFC on iPhone 7 or 8, swipe up from the bottom of the screen to access the quick menu. Locate the NFC icon and tap it to enable NFC. If the NFC icon is not visible, follow these steps to add it as a shortcut: Settings > Control Centre > Customise Controls, then tap the green plus button next to NFC Tag Reader.

2. Android

Locating the NFC sensor

For newer Android models, adjust your phone to face the NFC reader with the top oriented towards it. For older Android devices, the NFC sensor is typically positioned on the back of the phone. Determining the optimal angle for your specific device may require some trial and error.

Activating NFC functionality

To activate NFC on your Android device, follow these steps: Settings > Connections > NFC and Contactless Payments, then toggle the switch to enable NFC. Your device is now ready to use the NFC reader.


Yes, all Vellus Aureum products come equipped with an integrated NFC tag, allowing for enhanced functionality and access to ZEGNA's services.

Scanning the NFC tag will initiate various actions depending on the product and its features. This may include accessing information or unlocking exclusive content or services. Detailed instructions for scanning the NFC tag can be found on ZEGNA's website.

No, scanning the NFC tag on your product does not share neither collect your personal information. Your privacy and security are of utmost importance to us.

No, NFC tags do not have the capability to track the location of your item. They facilitate short-range communication between devices, typically within a few centimetres.

The Ownership Certificate is linked to your item, which enables immediate verification of its authenticity.

Retrieving your Ownership Certificate is optional but highly recommended in order to access all available benefits and services associated with your ZEGNA item.

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